|Title||National Cancer Program Plaque|
Rectangular oak board is mounting background. Three-dimensional plaque is mounted on it. Plaque depicts naked man (peach) with sword (silver) battling a giant crab (red), with the lower large claw of the crab chopped off. Background is blue. Above in four compartments are (all silver) symbols of medicine’s resources against cancer: a beaker (chemotherapy), scalpel (surgery), radiation sign (radiation), and an oil lamp (basic knowledge). Above this is the title etched in "National Cancer Program."
|Caption||National Cancer Program Plaque|
|Provenance||"When planning for an expanded cancer program of the National Cancer Institute was initiated in early 1971, Carl G. Baker, Director, NCI, thought the program should have a logo that would be a symbol for the fight between man and cancer. The Convergence Technique (Carrese, L. & Baker, C.G. , "The Convergence Technique: A Method for the Planning and Programming of Research Efforts," Management Science, vol. 13, 1967, pages B-420-B438) was utilized in this planning effort. As the National Cancer Program developed, a logo was selected from among several possible options. The NCI Director selected this logo. After the National Cancer Act of 1971 was passed and the National Cancer Program was underway, one of the NCI contractors in early 1972 supplied the Director, NCI, with two three-dimensional plaques (one in colors and one in simulated bronze." From donation notes.|
|Other Name||National Cancer Program Logo|
|Notes||2870 Hartland RoadFalls Church, VA 22043, 703-560-0892|
|Number of images||1|
|Credit line||Courtesy of Dr. Carl Baker|
|Organizations||NIH; NCI (National Cancer Institute)|
|NIH Property #||none|
|Old NIH Property #||none|
Baker, Carl G.